Soriano LawBrand QuestionnaireWebsite QuestionnaireBrand Questionnaire Your Name First OverviewWhat is the exact text that should appear on your primary logo?How would you describe Soriano Law to a potential client?How would would you like a client describe their experience with you?What is your long term vision for Soriano Law? Growth, specialization, reputation, etc.What do you think your firm does especially well?Are there areas you feel your firm could improve on?Audience/DemographicsDescribe the demographics that make up the majority of your current clientele. Be as specific as possible.Describe your hypothetical ideal client, as specifically as possible.Overall, does your current clientele match your ideal client? Is there a demographic you are not reaching as well as you'd like?How do you typically attract new clients? Referrals, online search, advertising, etc.Do you rely primarily on repeat clients or new clients?Market PositionWhat is your current geographic range? Do you see this changing?Do you work with remote clients or only those that are able to meet in person?Identify 3-4 firms that you would consider to be your closest competitors.How is Soriano Law’s approach different from your competitors?Visual IdentityAre there any visual elements, icons, motifs, or colors that you feel are particularly relevant to your firm’s identity?Are there any law firms with branding that have stood out to you?Are there any brands in general with a visual identity that you particularly admire?What types of media do you currently use or plan to use for marketing? Print advertising (newspaper, magazine etc.) Informational print collateral (brochures, rack cards, leave behinds) Social media presence Online advertising (Google ads, Facebook ads etc.) Video (for online or broadcast) Radio or podcast advertising SubmitSaveSubmitSave for later
