Cycling race events can be challenging for teams to stand out in a sea of team tents covered in bright, chaotic graphics. Most fall into the cliche of using cogs, chains, wheels, mountains etc. with the result of getting lost amongst each other. Since the Prineville Composite is a new team, from a small town not often associated with human-powered outdoor sports like cycling, I wanted the brand to be highly recognizable and memorable to help establish the team in everyone's minds.
The primary word mark is a customized extended display version of Nord. The wordmark is a strong departure from the majority of team's branding and presents Prineville Composite as a serious contender in this race league.
I chose to use a very minimal color scheme, with a darker burgundy color and a lighter red that compliment each other and provide enough contrast to be layered and maintain text and graphic visibility.
Since the full name of the team, Prineville Composite, results in a rather long wordmark we decided to have alternative logo and reading of the name: P-Comp. Over time this will likely transition to become the primary team name and logo through common usage and recognizeability.
Team jerseys and merchandise such as hats, are some of the most important uses of the brand. The logos, colors, and subtle texture used across these items makes for a strong and unified visual identity that racers, parents, and fans are proud to wear.
The team website is minimal but serves a few key needs. New riders and parents can find contact information for the head coach, a photo gallery has been implemented for race and event photos, and a team store where racers and coaches can purchase additional team wear if desired.
The website is built on Wordpress and can easily grow to meet the additional needs in the future.